We were proud to contribute to Leo Burnett’s award-winning entry in the Rigg Design Prize — the theme of which was to demonstrate the value of creativity, and how it shapes the world.

The team at Leo Burnett proved it by producing a multi-platform exhibition for Lifeblood, all based around one question: Can creativity make you bleed?

The exhibition paired a different medium (print, film, digital, experiential) with a different emotion (such as fear, disgust, anger and joy) to measure which was the most effective at driving blood donations.