Singapore Tourism Board
‘Find Yourself In Singapore’
Singapore Tourism Board challenged us to prove Singapore is much more than just a stop-over. Enter ‘Find Yourself In Singapore’, a social campaign to help Aussies find themselves in Singapore… literally.
With the help of comedian Jimmy Rees, we recruited 6 Aussies who had never been to Singapore. Then we 3-D printed tiny replicas of them, and hid them around the island in ambiguous locations. Then we drafted all of Australia to help them figure out where they were hidden - with Singapore travel vouchers at stake.
Once a correct guess was made, we followed up with a video in which Jimmy revealed the hiding spot - and went off to explore it with the mini-Aussie by his side (or on his shoulder, or in his pocket).