Advil
‘Big Little Emergencies’

When you’ve got a minor ache, it’s easy to catastrophise it — letting your thoughts run off to the worst case scenario. But with Advil’s pain relief, you can avoid a little emergency spiralling into a big one, and get back to enjoying life. Advil chose Australia to launch their new campaign ‘Big Little Emergencies’, with a strong focus on recruiting Gen Z.

We were tasked with localising their global assets, writing new copy that would resonate with Gen Z Aussies. We also collaborated with local TikTokers, to show Aussies what a ‘Big Little Emergency’ spiral would look like through their eyes.