Bundaberg Rum
‘Forever Classic’
Bundy Bear starred in some iconic Aussie TV ads in the early 2000s, but he’s been keeping a low profile since then. We were tasked with refreshing the brand, and bringing the bear back to the fore. To do this, we created the brand platform Forever Classic. It’s a celebration of everything timeless in heartland Aussie culture: things that have always been true, things that are never-not-funny, and those oh-so-perfect moments when you’re kicking back with mates and a cold one. And in classic Bundy style, we kicked it off with a big Bundy ad at the NRL Grand Final 2024:
And to keep Bundy Bear’s comeback going strong, we handed our socials over him, so he could pull some classic stitch-ups on our 400,000-ish followers.
And our Forever Classic OOH served up classic stitch-ups and banter relatable to our Bundy fans.
